Farmland Traditions, a leader in pet nutrition, sought to amplify its minimalist, farm-to-bowl philosophy through a comprehensive brand refresh that honored its commitment to American farms and clean, meaty treats for dogs.

Farmland Traditions had long prided itself on crafting dog treats from the finest American-sourced meat and poultry. But with growing competition in the pet nutrition space, the brand needed an identity that was as straightforward and impactful as their ingredients. The goal was clear: reposition the brand as a champion of simplicity and quality, while creating an online presence and packaging that conveyed this ethos.

Rooted in simplicity, built on quality. Our collaboration helped Farmland Traditions carve out a premium position in the market, proving that when it comes to pet nutrition, less is more — and authenticity is everything.

We dug deep into the brand’s roots, crafting a strategy, identity, and packaging that mirrored Farmland Traditions’ no-nonsense approach to pet nutrition. The website became an immersive showcase of their farm-sourced ingredients, while the packaging delivered a bold, clean look that allowed the product to shine. From the playful product photography to a user-friendly website, every touchpoint reinforced Farmland Traditions' mission of providing wholesome, American-made dog treats.