Country Maid, a trusted name in the frozen food industry, called on us to help them evolve their brand while staying true to their faith-based heritage and commitment to empowering communities.

For decades, Country Maid’s focus on quality and community-driven fundraising efforts positioned them as a beloved staple in frozen foods. As they prepared to enter the retail market, they needed a rebrand that would not only attract new retail customers but also maintain the trust and integrity they had built over the years. We were tasked with refreshing the brand to reflect this new chapter without losing sight of their core values.

Building for tomorrow while honoring yesterday. Country Maid’s rebrand positioned them for retail success without sacrificing the values that made them a trusted name in homes across the country.

We approached this project with an understanding of Country Maid’s deep-rooted legacy. Our solution was to craft a brand identity that seamlessly blended tradition with a modern, retail-ready appeal. The website showcased their community impact and quality products, while the visual identity and photography captured the essence of home-cooked, comfort food. The new branding struck the perfect balance between past and future.