Weigl Law

Not your father law firm

Service
Brand Strategy + Brand Identity + Website
Year
2024
Client
Weigl Law
The Intro
Overview
Weigl Law, a St. Louis-based firm, asked us to create a brand identity that captured their client-first philosophy and ego-free approach to law.
The Ask
Weigl Law needed a brand identity that clearly communicated their mission of providing compassionate, personalized legal services. They were looking for a brand refresh that felt approachable yet professional, helping them stand out in the competitive legal market while staying true to their commitment to client-focused advocacy.
The Result
The Takeaway
Client-first, always. The new brand identity set Weigl Law apart, allowing them to confidently present themselves as a firm dedicated to listening, advocating, and guiding their clients through every step of their legal journey.
The Delivery
We designed a thoughtful, clean brand identity that emphasized trust, empathy, and professionalism. The website was crafted to reflect their client-centric approach, with streamlined navigation and clear messaging. The new logo — an implied ‘W’ with an olive branch — represented both strength and peace. The accompanying color palette, a mix of greens, neutrals, and warm accents, further underscored their calm and approachable demeanor.